Legal

Terms of Use & End User Licence Agreement

Effective: 18 April 2026 · Last updated: 6 October 2026

These Terms of Use and End User Licence Agreement (together, the "Terms") form a binding agreement between you and Alderframe Ltd, a company registered in England and Wales ("Alderframe", "we", "us", "our"), and govern your access to and use of the Alderframe website at alderframe.co.uk (the "Site") and any mobile application, game, or other interactive product we publish or make available, including any updates, upgrades, new releases, documentation and related services (each an "App" and together with the Site, the "Services").

By downloading, installing, accessing or using any Service, you accept these Terms and agree to be bound by them. If you do not agree, do not use the Services. Section 19 contains additional terms that specifically apply when you obtain an App from the Apple App Store and sits alongside the rest of these Terms.

1. Definitions

  • "Apple" means Apple Inc. of One Apple Park Way, Cupertino, California, and, where applicable, its affiliates (including Apple Distribution International Ltd.).
  • "Apple Device" means any Apple-branded hardware that can access an App (iPhone, iPad, Mac, Apple Watch, Apple Vision Pro, and similar products).
  • "Content" means software, code, graphics, sound, music, data, text, documentation, and other materials made available through the Services.
  • "User Content" means any Content you create, upload, post, transmit or otherwise make available through the Services.
  • "IAP" means in-app purchases or subscriptions offered inside an App.
  • "Usage Rules" means the rules governing use of App Store content as set out in the Apple Media Services Terms and Conditions.

2. Eligibility

You must be at least 13 years old (or the minimum age of digital consent in your country, whichever is higher) to use the Services. If you are under the age of majority where you live, a parent or legal guardian must agree to these Terms on your behalf, supervise your use, and is responsible for your compliance.

Where an App is rated by us or by Apple as suitable for children, additional rules apply and the App’s in-App notice or App Store listing will set them out.

3. Accounts

Some Apps may allow or require you to create an account. If you create an account, you agree to provide accurate, current and complete information and to keep it up to date. You are responsible for maintaining the security of any credentials, for all activity that occurs under your account, and for notifying us immediately of any suspected unauthorised use.

We may refuse to create or maintain an account, or suspend or close an account, at our discretion (for example, to address violations of these Terms, risk of harm to the Services or other users, or legal requirements).

4. Licence to use the Services

Subject to your compliance with these Terms and, in the case of Apps obtained from the App Store, the applicable Usage Rules, Alderframe grants you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable licence to:

  • access and use the Site for your personal, non-commercial use; and
  • download and install one copy of each App on Apple Devices that you own or control, and run that copy for your personal, non-commercial use.

This is a licence — not a sale. We and our licensors retain all rights, title and interest in and to the Services, including all related intellectual property. Any rights not expressly granted to you are reserved.

5. Restrictions and acceptable use

You agree that you will not, and will not permit any third party to:

  • copy, modify, adapt, translate, create derivative works of, publicly display or distribute the Services or any part of them, except as expressly permitted by these Terms or by applicable law that cannot be excluded;
  • reverse engineer, decompile, disassemble, or attempt to discover the source code, object code or underlying structure of any Service, except to the extent such restriction is prohibited by applicable law;
  • remove, obscure or alter any proprietary notices, trademarks, or other marks;
  • rent, lease, lend, sell, resell, sublicense, transfer, assign or otherwise commercialise the Services;
  • bypass, break, or circumvent any security measure, authentication mechanism, rate limit, licence control, geographic restriction or other technical limitation;
  • use the Services to develop a competing product, or to benchmark the Services for competitive purposes without our prior written consent;
  • use bots, scrapers, spiders, or other automated means to access or collect data from the Services, except for search engine or other lawful public-interest crawling that respects our robots.txt;
  • interfere with or disrupt the Services, the servers or networks used to provide them, or take any action that imposes an unreasonable load;
  • submit or transmit any virus, worm, trojan horse or other malicious code;
  • use the Services for any unlawful, harassing, defamatory, obscene, fraudulent, discriminatory or otherwise objectionable purpose, or to infringe the rights of any third party;
  • use the Services to generate, send or facilitate unsolicited communications ("spam");
  • use the Services in the development, design, manufacture or production of nuclear, missile, chemical or biological weapons; or
  • export, re-export, or use the Services contrary to applicable sanctions or export control laws (including those of the United Kingdom, the European Union and the United States).

A breach of this Section is a material breach of these Terms.

6. User Content

Ownership. You retain all ownership rights in User Content you submit. We do not claim ownership of User Content.

Licence to Alderframe. You grant Alderframe a worldwide, non-exclusive, royalty-free, sublicensable and transferable licence to host, store, reproduce, transmit, modify (for example, to display appropriately on different devices), publish, publicly display, publicly perform and otherwise use the User Content solely to the extent necessary to provide, secure, maintain and improve the Services, enforce these Terms, and comply with applicable law. Where an App supports sharing features, the licence extends to making User Content visible to the audience you select.

Your responsibility. You represent and warrant that you own or have the rights necessary to submit your User Content and that your User Content (and our use of it under these Terms) does not infringe the rights of any third party or violate any law.

Prohibited content. You must not submit User Content that: is unlawful, harassing, defamatory, obscene, pornographic, sexually explicit where prohibited, hateful, violent, or otherwise objectionable; infringes intellectual property, privacy or publicity rights; contains personal data of any person who has not consented; contains malware; or breaches Apple’s App Store Review Guidelines for user-generated content.

Moderation and removal. We are not obliged to review or pre-screen User Content but may do so. We may remove, hide, disable, or edit any User Content, and may suspend or terminate accounts of users who breach these Terms, in each case at our discretion and without liability to you.

Reporting abuse and IP infringement. If you believe any User Content infringes your rights or violates these Terms, please report it to hello@alderframe.co.uk. Include the content in question, your contact details, the basis of your complaint, and (for IP claims) evidence of your rights. We will respond to valid reports promptly.

7. Intellectual property

The Services, their content (excluding User Content) and the Alderframe name, logo and marks are owned by Alderframe and/or its licensors and are protected by UK and international intellectual property laws. Nothing in these Terms transfers ownership to you. You may not use our marks without our prior written permission, except to refer to the Services factually in keeping with customary fair use.

8. Fees, in-app purchases and subscriptions

Some Apps may offer one-time IAPs or auto-renewing subscriptions. Pricing, billing cycles and the specific entitlements of each offer will be disclosed to you at the point of purchase.

  • Purchases are made through Apple. When you purchase an IAP or subscription through an App on the App Store, the transaction is processed by Apple under its Apple Media Services Terms and Conditions. Payment is charged to your Apple ID at confirmation of purchase.
  • Auto-renewing subscriptions will automatically renew for the same period unless auto-renewal is turned off at least 24 hours before the end of the current period. You can manage and cancel subscriptions in Settings → [your name] → Subscriptions on your Apple Device.
  • Refunds are handled by Apple in accordance with its policies (see Apple’s refund request page). Except where required by applicable consumer law, payments to Apple are final and non-refundable by us.
  • Price and availability of IAPs and subscriptions may change. Where we change the price of an auto-renewing subscription, we will notify you in advance and give you the opportunity to cancel before the change takes effect, as required by Apple and applicable law.

Your statutory right under the UK Consumer Rights Act 2015 to digital content that is of satisfactory quality, fit for purpose and as described is not affected by these Terms.

9. Updates, changes and discontinuation

We may release updates, bug fixes and new features for the Services at our discretion. Updates to an App may be provided through the App Store and may be required for the App to continue to function. These Terms apply to all updates unless a separate agreement is provided with them.

We may change, limit or discontinue all or part of the Services at any time. Where we discontinue a paid feature you have prepaid for, we will use reasonable efforts to give you advance notice and will offer an appropriate remedy where required by law.

10. Third-party services and links

The Services may link to or rely on third-party services, content or platforms (including, without limitation, Apple, Cloudflare, analytics and crash-reporting providers, and social platforms such as X, Instagram, TikTok and Facebook). We do not control and are not responsible for third parties or their content. Your use of third-party services is subject to their own terms and privacy policies.

11. Beta features and test builds

If we make pre-release, beta or TestFlight builds of any App available, they are provided "as is" for testing. Beta features may be unstable, incomplete, and may change or be removed at any time. You must not rely on a beta feature for any purpose for which an error or failure could cause harm or loss.

12. Quality and warranties

We will supply the Services with reasonable care and skill. If you are a consumer, you have legal rights in relation to digital content and services that are faulty, not as described or not of satisfactory quality (in the UK, under the Consumer Rights Act 2015), and nothing in these Terms affects those rights. Beyond those rights, and to the extent permitted by law, we do not promise that the Services will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that the Services or the servers that make them available are free of viruses or other harmful components, and we do not give any other warranty, express or implied. If you use the Services for business purposes, they are provided “as is” to the extent permitted by law.

13. Limitation of liability

Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) your rights as a consumer under the Consumer Rights Act 2015 or other mandatory consumer law, including your statutory remedies for digital content or services that are faulty, not as described or not of satisfactory quality; or (d) any other liability that cannot be excluded or limited by applicable law.

If you are a consumer. We are responsible for loss or damage you suffer that is a foreseeable result of our breaking these Terms or failing to use reasonable care and skill. Loss or damage is foreseeable if it is obvious that it will happen, or if, at the time the contract was made, both you and we knew it might happen. We are not responsible for loss or damage that is not foreseeable, or that results from your own breach of these Terms. The Services are supplied for personal use; if you use them for business or commercial purposes we are not responsible for business losses such as loss of profit, loss of business, business interruption or loss of business opportunity.

If you are a business user. Subject to the first paragraph of this Section, we are not liable to you for any indirect or consequential loss, or for any loss of profits, revenue, business, goodwill or data, arising out of or in connection with the Services, and our total liability to you in connection with the Services in any 12-month period is limited to the fees you have paid to us (not to Apple) for the relevant Service in that period.

14. Indemnity

This Section applies only if you use the Services for business purposes; it does not apply to consumers. To the extent permitted by law, you agree to indemnify Alderframe and its officers, employees, agents and licensors against claims, liabilities, damages, losses and reasonable expenses (including reasonable legal fees) brought by a third party and arising out of (a) your breach of these Terms; (b) your User Content; or (c) your use of the Services in breach of any law or the rights of any third party.

15. Suspension and termination

These Terms remain in effect while you use the Services. You may stop using the Services and delete your App(s) at any time.

We may suspend, restrict or terminate your access to all or part of the Services, or close your account, with or without notice, if: (a) you breach these Terms; (b) we are required to do so by law or by a regulatory or judicial authority; (c) continued access would create a risk of harm to the Services, our users or us; or (d) we decide to discontinue the Service.

On termination, the licence granted to you ends immediately. You must stop using the Services and delete all copies of any App in your possession. Sections of these Terms that by their nature should survive termination (including Sections 5, 6, 7, 12, 13, 14, 16, 17, 18 and 19) will survive.

16. Notices

We may give you notices through the Site, in an App, or by email to the address associated with your account (if any). Notices to us should be sent to hello@alderframe.co.uk.

17. Changes to these Terms

We may update these Terms from time to time. The "Effective" and "Last updated" dates at the top show when they were last revised. If a change is material, we will take reasonable steps to notify you in advance (for example, via an in-App notice, a banner on the Site, or an email). If you do not agree to the updated Terms, your remedy is to stop using the Services; continued use after the effective date of an update constitutes acceptance.

18. Governing law, jurisdiction and general

  • Governing law. These Terms and any dispute arising out of or in connection with them (including non-contractual disputes) are governed by the laws of England and Wales.
  • Jurisdiction. The courts of England and Wales have exclusive jurisdiction over any dispute, save that if you are a consumer resident in another jurisdiction you retain the benefit of any mandatory provisions of your local law and the right to bring proceedings in the courts of your country of habitual residence.
  • No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.
  • Severability. If any provision is found to be unenforceable, the remainder of these Terms remain in full force, and the unenforceable provision will be modified only to the minimum extent necessary to make it enforceable.
  • Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a restructure, merger, acquisition or sale of all or part of our business.
  • No third-party rights. Except as expressly stated in these Terms (including Section 19 in relation to Apple), a person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term.
  • Force majeure. We are not liable for any failure or delay caused by circumstances beyond our reasonable control.
  • Entire agreement. These Terms, together with our Privacy Policy and any Service-specific terms presented to you, make up the entire agreement between you and Alderframe concerning the Services, and supersede all prior agreements on the subject.

19. Additional terms for Apps obtained from the Apple App Store

The following terms apply when you obtain an App through the Apple App Store. In the event of any conflict between the preceding terms and this Section 19, this Section 19 prevails in respect of the App, and only to the extent of the conflict.

  1. Acknowledgement. These Terms are concluded between you and Alderframe only, and not with Apple. Apple is not responsible for the App or its content. To the extent these Terms provide usage rules for the App that are less restrictive than, or conflict with, the Apple Media Services Terms and Conditions, the more restrictive or conflicting Apple term applies.
  2. Scope of Licence. The licence granted to you for the App is a limited, non-transferable licence to use the App on Apple-branded products that you own or control, and as permitted by the Usage Rules, except that the App may be accessed, acquired and used by other accounts associated with the purchaser via Family Sharing or volume purchasing.
  3. Maintenance and Support. Alderframe is solely responsible for providing any maintenance and support for the App, as specified in these Terms or as required by applicable law. Apple has no obligation to furnish any maintenance or support services in respect of the App.
  4. Warranty. Alderframe is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the App (if any) to you. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be the sole responsibility of Alderframe.
  5. Product Claims. Alderframe, not Apple, is responsible for addressing any claims by you or any third party relating to the App or your possession and/or use of the App, including (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy, or similar legislation, including in connection with your App’s use of the HealthKit and HomeKit frameworks, if applicable.
  6. Intellectual Property Rights. In the event of any third-party claim that the App or your possession and use of the App infringes that third party’s intellectual property rights, Alderframe, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of any such intellectual property infringement claim.
  7. Legal Compliance. You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a "terrorist supporting" country, and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
  8. Developer Name and Address. Any questions, complaints or claims with respect to the App should be directed to Alderframe Ltd, United Kingdom, email: hello@alderframe.co.uk.
  9. Third-Party Terms of Agreement. You must comply with applicable third-party terms of agreement when using the App.
  10. Third-Party Beneficiary. You and Alderframe acknowledge and agree that Apple, and Apple’s subsidiaries, are third-party beneficiaries of these Terms, and that, upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary thereof.

20. Contact

Questions about these Terms can be sent to:

Alderframe Ltd
Email: hello@alderframe.co.uk
Web: alderframe.co.uk