Press & Brand

A quick kit for writers, reviewers & partners.

Everything you need to cover Alderframe — a fact sheet, ready-made copy, our marks and colours, and a direct line for media enquiries.

Fact sheet

At a glance.

Studio
Alderframe Ltd
Based in
United Kingdom
Registered
England & Wales
Focus
Apps, games & interactive products
Platforms
iOS · iPadOS · watchOS · macOS · visionOS
First product
Freshli (iOS) — awaiting App Review
Press contact
hello@alderframe.co.uk

Boilerplate

Ready-made copy.

Use whichever length fits your piece. All three are cleared for editorial use.

One-liner

Alderframe is a UK product studio designing and building polished apps, games, and interactive products.

Short — ~50 words

Alderframe is a small UK studio — registered in England and Wales — designing and building polished digital products for Apple platforms. Its working principle is quiet craft: careful engineering, considered design, and the details that make a product feel inevitable. Its first product, Freshli, is in App Review.

Long — ~120 words

Alderframe Ltd is a United Kingdom product studio designing and building polished apps, games, and interactive products across iOS, iPadOS, watchOS, macOS and visionOS. The studio works to three principles — clarity, intention, and finish — shipping software with refined interfaces, careful defaults, and respect for the people who use it. Alderframe is independent, self-directed, and focused on a small, deliberate slate of original products rather than work-for-hire. The studio's first public product, Freshli, an iOS app, has been submitted to the App Store and is currently in Apple App Review. More products are in development. Alderframe is headquartered in the United Kingdom and registered in England and Wales.

Brand marks

Logo & downloads.

SVG is preferred for digital use. Please don't stretch, recolour, or add effects. Keep clear space around the mark equal to the height of the inner "A".

Alderframe mark — white on dark
Mark · Light on dark SVG · PNG 512 · PNG 192
Alderframe mark — black on light
Mark · Dark on light SVG
Alderframe mark — filled black tile
App icon · Tile SVG · PNG 180

Colours

Palette.

A small, deliberate palette. Black and white carry the weight; the blue accent marks moments of attention.

Ink #000000 rgb(0, 0, 0)
Paper #ffffff rgb(255, 255, 255)
Signal #6a9bff rgb(106, 155, 255)
Muted #9a9ca4 rgb(154, 156, 164)

Typography

Type stack.

Display · Inter Tight

Polished apps, games, and interactive products.

Weights 400, 500, 600. Tight letter-spacing on display sizes.

Body · Inter

Clarity is the first discipline. Strip a product back to what matters — every screen, every word, every interaction earns its place.

Weights 400, 500, 600. Comfortable reading measures, generous line-height.

Products

Current slate.

  • Freshli Awaiting App Review

    An iOS app from Alderframe. Submitted to the App Store and currently in Apple App Review.

Press contact

Get in touch.

For interviews, quotes, embargoed previews, or review copies, email us with [PRESS] in the subject so it reaches the right reader quickly.