One-liner
Alderframe is a UK product studio designing and building polished apps, games, and interactive products.
Press & Brand
A quick kit for writers,reviewers & partners.
Everything you need to cover Alderframe — a fact sheet, ready-made copy, our marks and colours, and a direct line for media enquiries.
Fact sheet
At a glance.
- Studio
- Alderframe Ltd
- Based in
- United Kingdom
- Registered
- England & Wales
- Focus
- Apps, games & interactive products
- Platforms
- iPhone · iPad · Apple Watch · CarPlay
- First product
- Freshli (iOS) — live on the App Store
- Live on the App Store
- RouteSky: Weather Route GPS (iOS) — released August 2026; version 3.0 September 2026
- In development
- VeloScore (iOS) — live scores across eleven sports
- Web
- alderframe.co.uk
- Press contact
- hello@alderframe.co.uk
Boilerplate
Ready-made copy.
Use whichever length fits your piece. All three are cleared for editorial use.
Short — ~50 words
Alderframe is a small UK studio — registered in England and Wales — designing and building polished digital products for Apple platforms. Its working principle is quiet craft: careful engineering, considered design, and the details that make a product feel inevitable. Its first product, Freshli, is live on the App Store.
Long — ~120 words
Alderframe Ltd is a United Kingdom product studio designing and building polished apps, games, and interactive products for Apple platforms. The studio works to three principles — clarity, intention, and finish — shipping software with refined interfaces, careful defaults, and respect for the people who use it. Alderframe is independent, self-directed, and focused on a small, deliberate slate of original products rather than work-for-hire. The studio’s first product, Freshli: Food Expiry Tracker, an iOS app that helps households use food before it goes off, is live on the App Store alongside RouteSky: Weather Route GPS, turn-by-turn navigation that shows the weather along the whole route, with CarPlay and Apple Watch. VeloScore, a live scores app covering eleven sports, is in development. Alderframe is headquartered in the United Kingdom and registered in England and Wales.
Brand marks
Logo & downloads.
SVG is preferred for digital use. Please don’t stretch, recolour, or add effects. Keep clear space around the mark equal to the height of the inner "A".
Colours
Palette.
A small, deliberate palette built in OKLCH for perceptual consistency. A near-black canvas carries the weight; warm champagne marks moments of attention; mint teal is reserved for live signals.
Canvas
oklch(12% 0.008 264)
Deep near-black with a faint warm cast — the page surface.
Ink
oklch(98% 0.008 84)
Primary text and headlines — high-contrast warm white.
Accent
oklch(86% 0.10 78)
Warm champagne — links, focus rings, brand moments.
Signal
oklch(80% 0.14 165)
Mint teal — reserved for “live” status and active states.
Stated in OKLCH so each colour holds its perceptual lightness across the gamut. Equivalent sRGB hex values are available on request — tone-mapped previews may vary by display.
Typography
Type stack.
Display · SF Pro Display
Polished apps, games, and interactive products.
Apple’s system typeface, served by the device — no web fonts are downloaded. Weights 600–700, tight letter-spacing at display sizes. Falls back to Helvetica Neue, Segoe UI or Roboto elsewhere.
Body · SF Pro Text
Clarity is the first discipline. Strip a product back to what matters — every screen, every word, every interaction earns its place.
Weights 400–600. Comfortable reading measures, generous line-height.
Products
Current slate.
-
Freshli: Food Expiry Tracker Live · v2.0
An iOS app from Alderframe that tracks food expiry dates across fridge, freezer and pantry. Items are added by barcode scan, receipt capture or by hand; Freshli sends one clear daily reminder before food turns, suggests recipes built around what needs using (on-device with Apple Intelligence where supported, with an offline matcher everywhere else) and totals the food and money saved. Version 2.0, released 29 August 2026, is a smaller, faster rebuild with substantially more reliable notification delivery and iOS 17 support. Free, with an optional Freshli+ subscription; iPhone, iPad and Apple Watch; 33 languages. Freshli home · Download on the App Store · Product Hunt.
-
RouteSky: Weather Route GPS Live · v3.0
Turn-by-turn navigation from Alderframe with the weather for the entire route, lined up with the minute the driver reaches each point. RouteSky samples conditions along the corridor — rain onset, fog, snow and ice risk, crosswind on exposed bridges, low sun glare — scores every route with an explained Journey Score, and suggests the best time to leave. Version 3.0 “Horizon Everywhere” (September 2026) brought the weather-painted route to CarPlay, added a live Departure Countdown on the Lock Screen, Dynamic Island, Apple Watch and CarPlay Dashboard, and introduced Ask RouteSky, which answers questions about the drive on the device using Apple Intelligence, checking every number against the route’s forecast. Optional live incident alerts come from TomTom with HERE as fallback; optional Community Reports carry no name or profile. No account, no ads, no tracking. Free; iPhone with CarPlay and Apple Watch, iOS 18 or later; RouteSky Pro by subscription or one-time Lifetime purchase. RouteSky is an advisory tool, not a safety system. Download on the App Store · RouteSky home · Support.
-
VeloScore In development
A live scores app for iPhone covering eleven sports — football across dozens of competitions, the NBA, NFL, NHL, MLB, Formula 1, rugby, handball, volleyball, Australian rules and MMA — in one calm, fast feed. VeloScore reads from the device before it asks the network, so it opens straight to your matches even on a failing connection, and it says plainly how fresh each score is. Live Activities, Home Screen and Lock Screen widgets, and spoiler protection. Not yet on the App Store. VeloScore home.
Press contact
Get in touch.
For interviews, quotes, embargoed previews, or review copies, email us with [PRESS] in the subject so it reaches the right reader quickly.