Freshli Terms of Use & End User Licence Agreement

These Terms of Use and End User Licence Agreement (together, the "Freshli Terms") form a binding agreement between you and Alderframe Ltd, registered in England and Wales ("Alderframe", "we", "us", "our"), and govern your access to and use of the Freshli iOS application and related services (together, "Freshli" or the "App"). These supplement, and must be read together with, the main Alderframe Terms of Use & EULA; where this document differs, this document prevails for Freshli.

By downloading, installing, accessing or using Freshli, you accept these Freshli Terms and agree to be bound by them. If you do not agree, do not use the App. Section 12 contains additional terms required by Apple when you obtain Freshli from the Apple App Store.

1. Eligibility

You must be at least 13 years old (or the minimum age of digital consent in your country, whichever is higher). If you are under the age of majority where you live, a parent or legal guardian must agree to these Freshli Terms on your behalf and supervise your use.

2. Licence to use Freshli

Subject to your compliance with these Freshli Terms and the applicable Apple Usage Rules, Alderframe grants you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable licence to download and install one copy of Freshli on Apple-branded devices that you own or control, and to run that copy for your personal, non-commercial use.

This is a licence — not a sale. We and our licensors retain all right, title and interest in Freshli and all related intellectual property. Any rights not expressly granted to you are reserved.

3. Restrictions and acceptable use

You agree that you will not, and will not permit any third party to:

• copy, modify, adapt, translate, create derivative works of, publicly display or distribute Freshli or any part of it, except as expressly permitted by these Terms or applicable law that cannot be excluded;
• reverse engineer, decompile or disassemble Freshli, except to the extent the restriction is prohibited by applicable law;
• remove, obscure or alter any proprietary notices, trademarks or marks within the App;
• rent, lease, lend, sell, resell, sublicense or transfer Freshli or your access to it;
• circumvent any security measure, authentication mechanism, licence control or technical restriction in the App;
• use Freshli to infringe the rights of any third party, breach any law, or generate unsolicited messages;
• use bots, scrapers or automated means to access Freshli in ways not authorised in writing by us;
• introduce or transmit any virus, worm, trojan or malicious code; or
• export, re-export or use Freshli in violation of UK, EU, U.S. or other applicable export control or sanctions laws.

4. Your content

You retain all ownership rights in any content you create, save or store in Freshli (your pantry items, photos, lists, notes — collectively, "User Content"). User Content stays on your device by default and, if you turn it on, is synced via Apple’s iCloud under your Apple ID. Alderframe does not receive your User Content. Because we do not host it, you remain solely responsible for backing up anything you do not want to lose.

5. On-device intelligence

Freshli uses Apple’s on-device intelligence features to recognise items and suggest what to use. Those features run locally on your iPhone, are subject to Apple’s terms and the system’s capability detection, and may produce inaccurate results. Freshli’s suggestions are guidance, not advice. Always use your own judgement when deciding whether food is safe to eat. We are not liable for decisions made on the basis of an inference produced by Freshli.

6. Fees, in-app purchases and subscriptions

Freshli is free to download. Some features may be offered as one-time in-app purchases or auto-renewing subscriptions; pricing and entitlements are disclosed at the point of purchase. All transactions are processed by Apple under the Apple Media Services Terms and Conditions. Auto-renewing subscriptions renew unless cancelled at least 24 hours before the end of the current period — manage them in Settings → [your name] → Subscriptions on your Apple device. Refunds are handled by Apple (support.apple.com/HT204084). Your rights under the UK Consumer Rights Act 2015 are not affected.

7. Updates and changes

We may release updates and new features for Freshli at our discretion. Updates may be required for the App to continue to function correctly. We may change, limit or discontinue features at any time; where we discontinue a paid feature you have prepaid for, we will use reasonable efforts to give notice and an appropriate remedy where required by law.

8. Quality and warranties

We will supply Freshli with reasonable care and skill. If you are a consumer, you have legal rights in relation to digital content that is faulty, not as described or not of satisfactory quality (in the UK, under the Consumer Rights Act 2015), and nothing in these terms affects those rights. Beyond those rights, and to the extent permitted by law, we do not promise that Freshli will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that any expiry estimate, reminder, barcode or receipt reading or recipe suggestion will be accurate, and we do not give any other warranty, express or implied. If you are using Freshli for business purposes, Freshli is provided “as is” to the extent permitted by law.

9. Limitation of liability

Nothing in these Freshli Terms excludes or limits our liability for (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) your rights as a consumer under the Consumer Rights Act 2015 or other mandatory consumer law, including your statutory remedies for digital content that is faulty, not as described or not of satisfactory quality; or (d) any other liability that cannot be excluded or limited by applicable law.

If you are a consumer. We are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or failing to use reasonable care and skill. Loss or damage is foreseeable if it is obvious that it will happen, or if, at the time the contract was made, both you and we knew it might happen. We are not responsible for loss or damage that is not foreseeable, or that results from your own breach of these terms. Freshli’s expiry estimates, reminders and recipe suggestions are aids to your own judgement about food: please always check food yourself before eating it, and do not rely on Freshli for allergy, dietary or food-safety decisions (see Section 5). Freshli is supplied for personal use; if you use it for business or commercial purposes we are not responsible for business losses such as loss of profit, loss of business, business interruption or loss of business opportunity.

If you are a business user. Subject to the first paragraph of this Section, we are not liable to you for any indirect or consequential loss, or for any loss of profits, revenue, business, goodwill or data, arising out of or in connection with Freshli, and our total liability to you in connection with Freshli in any 12-month period is limited to the fees you have paid to us (not to Apple) for Freshli in that period.

10. Indemnity

This Section applies only if you use Freshli for business purposes; it does not apply to consumers. To the extent permitted by law, you agree to indemnify Alderframe and its officers, employees, agents and licensors against claims, liabilities, damages, losses and reasonable expenses (including reasonable legal fees) brought by a third party and arising out of (a) your breach of these Freshli Terms; (b) your User Content; or (c) your use of Freshli in breach of any law or the rights of any third party.

11. Termination & governing law

We may suspend, restrict or terminate your access to Freshli with or without notice if (a) you breach these Freshli Terms; (b) we are required to do so by law or by a regulatory or judicial authority; (c) continued access would create a risk of harm; or (d) we discontinue Freshli. Sections that by their nature should survive (including 3, 4, 8, 9, 10 and 12) survive termination.

These Freshli Terms and any dispute arising out of or in connection with them (including non-contractual disputes) are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that if you are a consumer resident elsewhere you retain the benefit of any mandatory provisions of your local law and the right to bring proceedings in your country of habitual residence.

12. Apple App Store — additional terms

The following terms apply when you obtain Freshli through the Apple App Store. In any conflict between the preceding terms and this Section 12 in respect of Freshli, this Section 12 prevails to the extent of the conflict.

1. Acknowledgement. These Freshli Terms are concluded between you and Alderframe only, and not with Apple. Apple is not responsible for Freshli or its content. To the extent these Terms provide usage rules for Freshli that are less restrictive than, or conflict with, the Apple Media Services Terms and Conditions, the more restrictive or conflicting Apple term applies.
2. Scope of Licence. The licence granted to you for Freshli is a limited, non-transferable licence to use Freshli on Apple-branded products that you own or control, and as permitted by the Usage Rules, except that Freshli may be accessed, acquired and used by other accounts associated with the purchaser via Family Sharing or volume purchasing.
3. Maintenance and Support. Alderframe is solely responsible for providing any maintenance and support for Freshli. Apple has no obligation to furnish any maintenance or support services.
4. Warranty. Alderframe is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of Freshli to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of Freshli (if any) to you. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to Freshli, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be the sole responsibility of Alderframe.
5. Product Claims. Alderframe, not Apple, is responsible for addressing any claims by you or any third party relating to Freshli or your possession and/or use of Freshli, including (i) product liability claims; (ii) any claim that Freshli fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy, or similar legislation, including in connection with Freshli’s use of the HealthKit and HomeKit frameworks, if applicable.
6. Intellectual Property Rights. In the event of any third-party claim that Freshli or your possession and use of Freshli infringes that third party’s intellectual property rights, Alderframe, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of any such intellectual property infringement claim.
7. Legal Compliance. You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a "terrorist supporting" country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
8. Developer Name and Address. Any questions, complaints or claims with respect to Freshli should be directed to Alderframe Ltd, United Kingdom, email: hello@alderframe.co.uk.
9. Third-Party Terms of Agreement. You must comply with applicable third-party terms of agreement when using Freshli.
10. Third-Party Beneficiary. You and Alderframe acknowledge and agree that Apple, and Apple’s subsidiaries, are third-party beneficiaries of these Freshli Terms, and that, upon your acceptance of these Freshli Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Freshli Terms against you as a third-party beneficiary thereof.

13. Changes & contact

We may update these Freshli Terms from time to time. The "Effective" and "Last updated" dates above show when they were last revised. If a change is material, we will take reasonable steps to notify you in advance.

Questions: hello@alderframe.co.uk. For broader matters, see the main Alderframe Terms of Use & EULA.